描述
23.1 Inch Android Ultra-Wide Shelf Edge LCD Display
Some retail messages belong directly on the shelf edge rather than on a separate wall screen. Prices, product benefits, brand sequences and availability notices are most relevant at the moment a shopper is comparing items. This 23.1-inch Android display is designed for that narrow communication zone, using a 585.6 × 48.19 mm active area and a slim 599 × 62 × 16.2 mm enclosure.
The panel’s 1920 × 158 resolution creates a true strip-format canvas. Unlike a resized advertising monitor, it allows content to run along a shelf without covering the products above or below it. An integrated Rockchip PX30 platform, Android 8.1 and Wi-Fi support provide the foundation for local or network-connected media operation.
| The specification | ||
| Model No | Product model | ZXTLCD-BAR231AHO |
| LCD Screen Panel | Screen size | 23.1” LCD Panel |
| Active display area | 585.6(H) X 48.19(V)mm | |
| Resolution | 1920(V) X 158(H) | |
| Brightness | 800cd/m2 | |
| Contrast ratio | 3000:1 | |
| Display color | 16.7M | |
| Backlight type | WLED | |
| Viewing angles | 178°(H) X 178°(V) | |
| Response time | 6ms | |
| Lifespan | 30000 hours | |
| Main board | CPU | Rockchip PX30 Quad core ARM Cotex-A35 |
| RAM | 1G DDR3(1 G/2G for optional ) | |
| ROM | 8G EMMC(8G/16G/32G/64GEMMC for optional) | |
| Memory extension | TF Card extension with the highest support for 64GB | |
| System | Android 8.1 | |
| Internet | Support 2.4G WIFI connection | |
| RTC real time clock | Support timing on / off function | |
| Interfaces | 1xTF card slot | |
| 1*micro USB(OTG) | ||
| 1*Type-c(DC 12V input,Need to match with our company’s special adapter for power supply) | ||
| External function optional | 4G module | |
| 8Ω1WX1 speaker | ||
| Support special requirements customization | ||
| machine specification | Operating voltage | 100-240V(50/60Hz) |
| Power consumption | ≤24W | |
| Product size | 599(H)X62(V)X16.2(D）mm | |
| Installation | wall-mounted | |
| Appearance material | Metal shell | |
| Net weight | ≤0.7KG | |
| Surface treatment | Black metal paint | |
| Environmental | Storage Environment | Temperature：-20℃～60℃ |
| Humidity：5%～95% | ||
| Atmospheric Pressure：86kPa～104kPa | ||
| Working Environment | Temperature：0℃～45℃ | |
| Humidity：10%～85% | ||
| Atmospheric Pressure：86KPa～104KPa | ||
| Packing list | Bar lcd display | 1pcs |
| OTG Cable | 1Pcs（OTG cable，micro USB to USB 2.0） | |
| Adapter | 1Pcs (12V, 2A) | |
| Support special requirements customization | ||
What an Ultra Wide Stretched Bar LCD Monitor Adds to the Shelf
An ultra wide stretched bar lcd monitor can connect campaign content to the exact products being promoted. The screen may sit beneath a brand block, span several related SKUs or identify a particular section of the fixture. Because the message occupies the shelf edge, it remains close to labels and merchandise rather than competing with signage elsewhere in the store.
The 800 cd/m² brightness rating helps content remain clear under strong indoor retail lighting. A 3000:1 contrast ratio and 178-degree horizontal and vertical viewing angles support graphics and text as shoppers pass along the aisle. The format is especially well suited to motion that travels horizontally, sequential product highlights and concise comparison points.
Content should be designed at 1920 × 158 pixels. Standard widescreen videos will lose important visual information when cropped to this height. Purpose-built layouts with large lettering, simple product images and restrained transitions make better use of the panel.
Integrated Android Playback and Scheduling
The PX30 quad-core platform is paired with 1 GB DDR3 memory and 8 GB eMMC storage in the listed configuration. Optional memory and storage choices are shown on the product page, while a TF card can extend storage by up to 64 GB. These capabilities allow the display to run Android-based signage content without requiring a separate external player for every shelf section.
Wi-Fi provides network connectivity, and the real-time clock supports scheduled power on and off. These functions are useful in stores that want displays to follow operating hours or update campaign material without manually accessing each fixture. Actual content-management software and server compatibility should be confirmed for the intended deployment.
The unit includes a TF card slot, a Micro USB OTG connection and a Type-C connection used with the specified 12 V power adapter. Optional functions listed on the page include a 4G module and a speaker. Buyers should identify which options are required when requesting a quotation so the production configuration matches the content plan.
Retail Uses That Benefit from the Strip Format
An ultra wide stretched bar lcd monitor can support promotional shelves, cosmetics fixtures, beverage displays, consumer-electronics sections, pharmacy categories and branded shop-in-shop installations. Each use benefits from a different content approach.
For a beverage shelf, the display can connect a flavour range with a limited-time offer. In cosmetics, it can guide shoppers through product steps or shade families. In electronics, it can highlight two or three differences between adjacent models. The format can also identify sections and communicate product availability where printed shelf strips would require frequent replacement.
Beyond promotion, the screen may carry operational information such as collection guidance, category navigation or short compliance notices. The narrow height makes it important to keep each message brief. Longer explanations should be broken into a controlled sequence rather than reduced to text that is difficult to read.
Planning a Multi-Screen Rollout
The wall-mounted metal enclosure weighs no more than 0.7 kg according to the published data, helping it fit lightweight commercial fixtures. Even so, the shelf structure, bracket design, cable routing and access to the power adapter must be evaluated before installation.
The display is rated for no more than 24 W power consumption and a working range of -10°C to 50°C. When several screens are deployed in one aisle, installers should plan the combined power load, cable management and network coverage. Device naming and content grouping are also important for avoiding updates to the wrong shelf.
Before volume production, a pilot installation should verify viewing distance, mounting height, Wi-Fi performance and content legibility. The pilot can also establish the correct screen grouping and update process for the wider rollout.
For retailers and fixture manufacturers that need a slim network-capable display at the point of choice, this 23.1-inch ultra wide stretched bar lcd monitor combines a purpose-built panel with Android playback and scheduling functions. ZXTLCD can evaluate mounting requirements, hardware options and deployment quantities for a project quotation.
